Outcome · Online presence
A website and marketing engine that work while you run the business
Most owners know their website and marketing need work, but there's no time to fix them, let alone set up something new. We use AI to speed up the website build and the behind-the-scenes connections, so customers and staff get a better system at a cost that makes sense.
Sound familiar?
- Your website is out of date, slow on phones or hard to change without calling someone
- Marketing happens in bursts when someone has a free evening, then stops for months
- Online orders, bookings or enquiries get re-typed into your other systems by hand
- Customers phone to check stock, order status or availability because the site can't tell them
What changes
A website you can keep current
A fast, mobile-friendly site your team can update, with clear pages for what you sell and who you serve.
A marketing engine that keeps running
A steady rhythm of posts, emails and articles, drafted with AI and approved by you, instead of bursts and silence.
Online sales that connect
Orders, bookings and enquiries from the site flow into the systems your staff already use, without re-keying.
Better service, online and in person
Customers get answers and updates without waiting, and staff see the full picture when they step in.
How we'd approach it
Review what you have
We look at your site, your channels and how online enquiries and orders reach your team today.
Plan the engine
Agree the pages, the connections to your other systems and a marketing rhythm you can actually keep up.
Build faster with AI
AI speeds up the website code, the integrations and the first content drafts. A person checks everything before it goes live.
Launch, measure and hand over
Go live, track enquiries and sales from the site, and show your team how to run it day to day.
What it might look like
Specialty retailer · 2 locations
Online orders that land in the till system
The online store is rebuilt and connected to the in-store point of sale, so stock levels match and staff stop re-entering web orders.
Home services company · 15 staff
A marketing rhythm that sticks
AI drafts a monthly article, a few social posts and an email from the jobs the crew actually did. The owner approves them in one short sitting.
These are illustrative examples of the kind of work involved, not results from specific clients.
What we measure
We agree a baseline before changing anything, then check the same numbers afterwards.
- Enquiries, bookings and orders from the website
- Time from an online order or enquiry to the first response
- Orders and bookings re-typed by hand
- Marketing posts and emails published each month
Works with what you have
We work with Shopify, Square Online, WooCommerce, WordPress and modern static sites, and connect them to tools such as QuickBooks, Xero, Lightspeed, Jobber, Microsoft 365 and Google Workspace. AI speeds up the building and drafting; you own the site, the content and the accounts.
Questions
Do we have to replace our current website?
Will the marketing sound like a robot wrote it?
Who owns the website and the accounts?
What does AI change about the cost?
Website or marketing stuck on the to-do list?
Tell us what's not working online, and we'll suggest a first step that fits your time and budget.